Zukunftsformel: Cross-over Werbung uberschreitet die mediengrenzen in richtung interaktion und integration

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional

Original language	Undefined/Unknown
Title of host publication	Neue erkentnisse der print- und TV-forschung
Place of Publication	Offenburg
Publisher	Verlag Burda
Pages	159-164
Number of pages	6
Publication status	Published - 1995

Keywords

@inbook{c70241184ff94e799e0bd4b93c2d6d0a,

title = "Zukunftsformel: Cross-over Werbung uberschreitet die mediengrenzen in richtung interaktion und integration",

keywords = "Psychologie (PSYC)",

author = "F.J. Groebel",

year = "1995",

language = "Undefined/Unknown",

publisher = "Verlag Burda",

pages = "159--164",

booktitle = "Neue erkentnisse der print- und TV-forschung",

}