@article{94a67d7f6d8b4958af23eb12da0d4c36,
title = "You're invited - RSVP! The role of tailoring in incentivising people to delve into their pension situation",
abstract = "This paper used a randomised field experiment to test if tailoring an email invitation induces pension scheme participants to delve into their online personal pension situation. Action perspective and degree of urgency conveyed in the invitation were tailored based on gender and age. Overall, our empirical findings show that such tailoring had no positive effects on (1) the probability that pension scheme participants click on the weblink to access information about their pension situation and (2) the probability to log in to a tool for pension check.",
keywords = "Field experiment, financial decision making, pension communication, pension information, tailoring",
author = "Milena Dinkova and Sanne Elling and Adriaan Kalwij and Leo Lentz",
note = "Funding Information: We gratefully acknowledge financial support by Netspar for Large/Medium vision projects for the following project: Preparing for Retirement: Tailoring, Literacy and Effective Pension Communication (LMVP2014.02). Furthermore, we thank Rob Alessie, Wiebke Eberhardt, Franziska Heinicke and Hans Bloemen for their valuable comments, and the participants of the Netspar Pension Day 2016 in Utrecht, the International Netspar Pension Workshop 2017 in Leiden and the participants of the Netspar Pension Workgroup in October 2017 and February 2018, for a lively and fruitful discussion. We thank Henk Pander Maat for valuable comments and for helping with the text analyses with the LiNT-tool (a tool for readability of Dutch texts). Publisher Copyright: Copyright {\textcopyright} The Author(s), 2020. Published by Cambridge University Press.",
year = "2022",
month = jan,
day = "21",
doi = "10.1017/S1474747220000141",
language = "English",
volume = "21",
pages = "38--55",
journal = "Journal of Pension Economics and Finance",
issn = "1474-7472",
publisher = "Cambridge University Press",
number = "1",
}