TY - BOOK
T1 - Written evidence on the 'Influencer culture' inquiry submitted to the UK Parliament Digital, Culture, Media and Sport Committee
AU - Costa Bertaglia, Thales
AU - Bishop, Sophie
AU - Bosher, Hayleigh
AU - Christin, Angèle
AU - Ershov, Daniel
AU - Goanta, Catalina
AU - de Gregorio, Giovanni
AU - Newlands, Gemma
AU - Riefa, Christine
AU - Spanakis, Gerasimos
AU - Yang, Jeremy
AU - Wildhaber, Isabelle
PY - 2021
Y1 - 2021
N2 - This is a response to the public inquiry on Influencer Culture launched by the UK Digital, Culture, Media and Sport Committee. The authors of this policy brief are academic scholars from nine universities located in six countries (United Kingdom, Netherlands, Norway, France, Switzerland, United States), and representing five different scientific disciplines (computer science, media and communication, law, sociology and business). This written evidence is the result of a focus group on consumer harms and content monetization convened by Dr Catalina Goanta and Dr Christine Riefa (assisted by Laura Aade) in early May 2021 that considered a selection of the inquiry questions. All authors of this brief are experts and have a track record of publications in the field of social media and influencer marketing. The team includes academics from around the world, because influencer marketing is a phenomenon that goes way beyond the geographical borders of the UK and needs to be thought of globally.
AB - This is a response to the public inquiry on Influencer Culture launched by the UK Digital, Culture, Media and Sport Committee. The authors of this policy brief are academic scholars from nine universities located in six countries (United Kingdom, Netherlands, Norway, France, Switzerland, United States), and representing five different scientific disciplines (computer science, media and communication, law, sociology and business). This written evidence is the result of a focus group on consumer harms and content monetization convened by Dr Catalina Goanta and Dr Christine Riefa (assisted by Laura Aade) in early May 2021 that considered a selection of the inquiry questions. All authors of this brief are experts and have a track record of publications in the field of social media and influencer marketing. The team includes academics from around the world, because influencer marketing is a phenomenon that goes way beyond the geographical borders of the UK and needs to be thought of globally.
M3 - Book
BT - Written evidence on the 'Influencer culture' inquiry submitted to the UK Parliament Digital, Culture, Media and Sport Committee
ER -