Who Learns from Who in Participatory Practices of Place Brand Co-creation? An Exponential Random Graph Modelling Analysis on the Determinants of Learning Interactions in a Belgian Branding Process

Vidar Stevens, Peter Nafzger

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Original languageEnglish
Title of host publicationPublic Branding and Marketing
PublisherSpringer
Pages249-272
Number of pages24
DOIs
Publication statusPublished - 2021
Externally publishedYes

Publication series

NamePublic Branding and Marketing

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