When Donald Trump Dropped the Bass: The Weaponization of Dubstep in Internet Trolling Strategies, 2011-2016

This article argues that in the age of social media, the affective power of music can dare listeners to become complicit with misogyny and right-wing populism. It investigates the weaponization of dubstep in internet trolling strategies by examining the genre's relationship with a type of user-generated content called 'Major League Gaming [MLG] Montage Parodies'. Mixing musical and audiovisual analysis with digital methods, the article considers the origins of MLG Montage Parodies and then investigates the content's development from 2011 to 2016. As a memetic timbral topic, the dubstep drop was initially deployed in MLG Montage Parodies as a form of pubescent power play to troll young male gamers. But then in 2014, it was redeployed as anti-feminist ammunition amid the toxic masculinity of #GamerGate. Finally, it was weaponized by alt-right trolls during the 2015-2016 'Great Meme War' that accompanied the US Presidential Race. The closing remarks reflect on the ethical, ontological, and disciplinary implications of the research and issue a call for memetic musical literacy.