What Happens To Originator Medicines When (Generic) Followers Enter The Public Market

Research output: Contribution to journalMeeting AbstractAcademic

Abstract

Objectives
Many pharmaceutical companies claim that because of European national pricing regulations, namely the wide-spread policy of external reference pricing some off-patent originator products disappeared from the public market. We investigated likelihood and timelines for occurrence.

Methods
Panel data from Euripid database were extracted for seven major substances in national public markets. All strengths, presentations and packs were considered. We defined public market as fully or partly publicly funded reimbursable medicines. Euripid features information on reimbursable medicines (including prices) from 28 European countries. We checked if originators were marketed at different time periods between 2010 and May 2016 and if relevant – when they had been delisted.

Results
In 2016 the originator brand was not reimbursed Atorvastatin in Poland and Estonia, Clopidogrel in five countries Donezepil in eight countries, Omeprazole in 13 countries, Olanzapine in Estonia, Latvia, Poland and Slovakia, Paroxetine in six countries, Valproic acid in Bulgaria, Iceland and Estonia. Regarding timelines no 1:1 connection could be found between generic entry and the delisting of originator brands. We found countries (e.g. Estonia or Czech Republic) where originators disappeared when generics entered the market, but there are examples like Clopidogrel in Hungary, where the originator stayed in the national formulary despite a number of generics was listed for further six years.

Conclusions
The likelihood of delisting for an originator product after generic market entry is high, but the timelines vary considerably from immediately till never. Some manufacturers (e.g., Pfizer) adapted their dissemination strategy by marketing generic versions of their products in national formularies. Delisting might be stimulated by external pricing referencing but even more by internal referencing. In the case of olanzapine and also atorvastatin almost 2,500 different medicines where marketed in the 28 countries, many of them much cheaper than the originator. The highest likelihood of a not listed originator occurs in Estonia.
Original languageEnglish
Pages (from-to)A443-A444
Number of pages2
JournalValue in Health
Volume19
Issue number7
DOIs
Publication statusPublished - Nov 2016
Externally publishedYes
EventISPOR 2016 -
Duration: 1 Nov 2016 → …

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