Abstract
With the accelerating growth of internet users, a rise of globalization,
distributed work environments, knowledge-based economies, and collaborative
business models, it becomes clear that there is currently a high and growing
number of organizations that demand a proper webstrategy. The emergence of
web 2.0 technologies has led many internet companies, such as Google, Amazon,
Wikipedia, and Facebook, to successfully adjust their webstrategy by
adopting web 2.0 concepts to sustain their competitive advantage and reach
their objectives. This has raised an interest for more traditional organizations to
benefit from web 2.0 concepts in order to enhance their competitive advantage.
This article discusses the effective webstrategy formulation based on the web
2.0 concepts in [21] and the differing requirements, characteristics, and objectives
in different types of organizations. This research categorizes organizations
into Customer Intimacy, Operational Excellence, and Product Leadership, according
to the Value Disciplines model.
| Original language | Undefined/Unknown |
|---|---|
| Title of host publication | Emerging Technologies and Information Systems for the Knowledge Society |
| Editors | M. Lytras, J. Carroll, E. Damiani, R. Tennyson |
| Place of Publication | Berlin Heidelberg |
| Publisher | Springer |
| Pages | 373-484 |
| Number of pages | 112 |
| Publication status | Published - 24 Sept 2008 |