Abstract
This study investigates how the value propositions in interdependent digital and analogue markets differ from each other. For this purpose, we conducted a content analysis and comparative case-study of four Dutch journalistic platforms that operate in markets for print and online advertising and paying audiences (subscriptions or memberships). First, we find that in digital (online) markets the value propositions on both market sides are more fused than in analogue markets. Second, we find that this is the reason for online platforms that serve the paying audiences, to offer advertising-free content. This suggests that there is not always a mutual dependency of the two market-sides as platform scholars assume, but that there may be a tension arising from interdependency, where some users may actually be attracted to the absence of the other market-side (advertising) and indirect network effect exploitation.
Original language | English |
---|---|
Pages (from-to) | 146-174 |
Number of pages | 29 |
Journal | Journal of Media Business Studies |
Volume | 21 |
Issue number | 2 |
Early online date | 6 Jan 2024 |
DOIs | |
Publication status | Published - 2024 |
Bibliographical note
Publisher Copyright:© 2024 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group.
Funding
The work was supported by the\u00A0Fonds Bijzondere Journalistieke Projecten (FBJP) and Journalism School of the University of Applied Sciences in Utrecht.
Funders | Funder number |
---|---|
Fonds Bijzondere Journalistieke Projecten | |
FBJP | |
Journalism School of the University of Applied Sciences in Utrecht |
Keywords
- Journalistic platforms
- business models
- content
- network effects
- two-sided markets
- value propositions