Value creation in interdependent digital and analogue markets

M Sanders, V van de Vrande

Research output: Contribution to journalArticleAcademicpeer-review

Abstract

This study investigates how the value propositions in interdependent digital and analogue markets differ from each other. For this purpose, we conducted a content analysis and comparative case-study of four Dutch journalistic platforms that operate in markets for print and online advertising and paying audiences (subscriptions or memberships). First, we find that in digital (online) markets the value propositions on both market sides are more fused than in analogue markets. Second, we find that this is the reason for online platforms that serve the paying audiences, to offer advertising-free content. This suggests that there is not always a mutual dependency of the two market-sides as platform scholars assume, but that there may be a tension arising from interdependency, where some users may actually be attracted to the absence of the other market-side (advertising) and indirect network effect exploitation.
Original languageEnglish
Pages (from-to)146-174
Number of pages29
JournalJournal of Media Business Studies
Volume21
Issue number2
Early online date6 Jan 2024
DOIs
Publication statusPublished - 2024

Bibliographical note

Publisher Copyright:
© 2024 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group.

Funding

The work was supported by the\u00A0Fonds Bijzondere Journalistieke Projecten (FBJP) and Journalism School of the University of Applied Sciences in Utrecht.

FundersFunder number
Fonds Bijzondere Journalistieke Projecten
FBJP
Journalism School of the University of Applied Sciences in Utrecht

    Keywords

    • Journalistic platforms
    • business models
    • content
    • network effects
    • two-sided markets
    • value propositions

    Fingerprint

    Dive into the research topics of 'Value creation in interdependent digital and analogue markets'. Together they form a unique fingerprint.

    Cite this