Using Social Media to Enhance Survey Data

Annamaria Bianchi, Camilla Salvatore, Silvia Biffignandi

Research output: Contribution to journalArticleAcademicpeer-review

Abstract

This article provides an overview on the roles of social media (SM) in survey research. After examining the characteristics and challenges of using social media data in statistical research, we discuss recent approaches on ways SM have been used to enhance survey research. We then introduce a general modular framework for producing statistics taking advantage of the two data
sources. Finally, we highlight important questions for future research.
Original languageEnglish
Pages (from-to)27-34
JournalThe Survey Statistician
Volume87
Publication statusPublished - 2023

Keywords

  • Augmenting information
  • Smart surveys
  • Smart statistics
  • Data integration

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