Understanding the privacy behavior of adolescents on Facebook: The role of peers, popularity and trust

We study whether peer influence processes, popularity and trust predict privacy settings on Facebook. We use large-scale survey data from 3434 Dutch adolescents combined with observed privacy behavior on Facebook. The findings show that peer influence processes play a role and that adolescents imitate the privacy settings of their peers in the classroom. Such imitation processes are particularly pronounced for highly connected classrooms. The results show that more popular adolescents in the classroom are more likely to publicly display their Facebook profiles. Furthermore, we find that low-trust groups (ethnic minorities, lower educated and younger adolescents, and girls) more frequently opt for private Facebook profiles.