Understanding B2B customer journeys for complex digital services: The case of cloud computing

  • Claas Terpoorten
  • , Jan F. Klein
  • , Katrin Merfeld*
  • *Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

Fingerprint

Dive into the research topics of 'Understanding B2B customer journeys for complex digital services: The case of cloud computing'. Together they form a unique fingerprint.

Keyphrases

Computer Science

Social Sciences