TY - JOUR
T1 - Unbranded advertising of prescription medicines to the public by pharmaceutical companies
AU - Meneses Leonardo Alves, Teresa
AU - Mantel-Teeuwisse, Aukje K.
AU - Paschke, Anne
AU - Leufkens, Hubert G.M.
AU - Puil, Lorri
AU - Poplavska, Elita
AU - Mintzes, Barbara
PY - 2017/7/10
Y1 - 2017/7/10
N2 - This is a protocol for a Cochrane Review (Intervention). The objectives are as follows: To assess the effects of unbranded advertising of prescription medicines, conducted by or on behalf of pharmaceutical companies, on consumers' attitudes, knowledge, behaviour, health services use, health outcomes and costs.
AB - This is a protocol for a Cochrane Review (Intervention). The objectives are as follows: To assess the effects of unbranded advertising of prescription medicines, conducted by or on behalf of pharmaceutical companies, on consumers' attitudes, knowledge, behaviour, health services use, health outcomes and costs.
UR - https://www.scopus.com/pages/publications/85022200214
U2 - 10.1002/14651858.CD012699
DO - 10.1002/14651858.CD012699
M3 - Article
AN - SCOPUS:85022200214
SN - 1361-6137
VL - 2017
JO - Cochrane Database of Systematic Reviews
JF - Cochrane Database of Systematic Reviews
IS - 7
M1 - CD012699
ER -