Tussen koppen kiezen: Experimenteel onderzoek naar de effecten van inhoudelijke en thematische koppen in zakenbrieven

Daniel Janssen; Lisanne Schrauwen; Pieter De Winter; Ton Vogels; Martijn Jacobs

doi:10.5117/TVT2014.2.SCHR

Tussen koppen kiezen: Experimenteel onderzoek naar de effecten van inhoudelijke en thematische koppen in zakenbrieven

Daniel Janssen
, Lisanne Schrauwen
, Pieter De Winter
, Ton Vogels
, Martijn Jacobs

ILS - Language and Communication

Research output: Contribution to journal › Article › Academic › peer-review

Abstract

This study investigates the effects of thematic and topic sentence headings in
business letters. In an experiment readers evaluated letters in which the
headings were manipulated (no headings, thematic headings and topic
sentence headings). The results show that letters with heading are valued
higher than letters without headings. Topic sentence headings performed
slightly better than thematic. No effect were found on retention of
information.

Original language	Dutch
Pages (from-to)	169-196
Number of pages	28
Journal	Tijdschrift voor Taalbeheersing
Volume	36
Issue number	2
DOIs	https://doi.org/10.5117/TVT2014.2.SCHR
Publication status	Published - 2014

Keywords

headings
experiment
effects
business letters

Access to Document

10.5117/TVT2014.2.SCHRLicence: CC BY-NC-ND

art00002Final published version, 451 KBLicence: CC BY-NC-ND

Cite this

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title = "Tussen koppen kiezen: Experimenteel onderzoek naar de effecten van inhoudelijke en thematische koppen in zakenbrieven",

abstract = "This study investigates the effects of thematic and topic sentence headings in business letters. In an experiment readers evaluated letters in which the headings were manipulated (no headings, thematic headings and topic sentence headings). The results show that letters with heading are valued higher than letters without headings. Topic sentence headings performed slightly better than thematic. No effect were found on retention of information.",

keywords = "headings, experiment, effects, business letters",

author = "Daniel Janssen and Lisanne Schrauwen and \{De Winter\}, Pieter and Ton Vogels and Martijn Jacobs",

year = "2014",

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T2 - Experimenteel onderzoek naar de effecten van inhoudelijke en thematische koppen in zakenbrieven

AU - Janssen, Daniel

AU - Schrauwen, Lisanne

AU - De Winter, Pieter

AU - Vogels, Ton

AU - Jacobs, Martijn

PY - 2014

Y1 - 2014

N2 - This study investigates the effects of thematic and topic sentence headings in business letters. In an experiment readers evaluated letters in which the headings were manipulated (no headings, thematic headings and topic sentence headings). The results show that letters with heading are valued higher than letters without headings. Topic sentence headings performed slightly better than thematic. No effect were found on retention of information.

AB - This study investigates the effects of thematic and topic sentence headings in business letters. In an experiment readers evaluated letters in which the headings were manipulated (no headings, thematic headings and topic sentence headings). The results show that letters with heading are valued higher than letters without headings. Topic sentence headings performed slightly better than thematic. No effect were found on retention of information.

KW - headings

KW - experiment

KW - effects

KW - business letters

U2 - 10.5117/TVT2014.2.SCHR

DO - 10.5117/TVT2014.2.SCHR

M3 - Article

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VL - 36

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JO - Tijdschrift voor Taalbeheersing

JF - Tijdschrift voor Taalbeheersing

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