Abstract
Within the software industry, one can recognize a strong
trend towards productization, which is the transformation process from
customer-specific software to a standard product. Organizations that
originally focussed on building custom software regularly reorient to-
wards a market. In order to grow into a mature product software com-
pany, an organization has to introduce and adapt its software product
management processes. This paper presents a case study on how soft-
ware product management processes evolve during the stages of produc-
tization at a small software company. We identify productization stages
at the case company and describe the situational factors and imple-
mented software product management capabilities during those stages.
The paper provides a validation of the productization model, and insight
into the development of SPM processes in relation to the productization
stages.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the International Conference on Software Business |
| Editors | M. Cusumano, B. Iyer, Venkat Venkatraman |
| Place of Publication | Boston, MA, USA |
| Publisher | Springer |
| Pages | 40-54 |
| Number of pages | 15 |
| Publication status | Published - 2012 |