The Signaling (or Cueing) Principle in Multimedia Learning

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review


The signaling principle, also known as cueing principle, refers to the finding that people learn more deeply from a multimedia message when cues are added that guide attention to the relevant elements of the material or highlight the organization of the essential material. In this chapter, the main findings from research on signaling or cueing in multimedia learning are reviewed, addressing the effects of incorporating cues in the text, the picture, or both. In addition, the design of cues based on successful students’ eye movements and the effects of using experts’ or students’ eye movements as cues are discussed. This chapter shows that various types of cueing can have beneficial effects on learning and discusses potential boundary conditions.
Original languageEnglish
Title of host publicationThe Cambridge Handbook of Multimedia Learning
EditorsRichard E. Mayer, Logan Fiorella
PublisherCambridge University Press
ISBN (Electronic)9781108894333
ISBN (Print)9781108814669
Publication statusPublished - Dec 2021


  • signaling principle
  • cueing principle
  • eye movement modeling examples
  • text-based cues
  • picture-based cues


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