The Role of Uncertainty and Trust in the Marketing of New Technologies

D. Rössl, M. Fink, G.S. Kraus

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

Original language	Undefined/Unknown
Title of host publication	Trust and New Technologies - Marketing and Management on the Internet and Mobile
Editors	T. Kautonen, H. Karjaluoto
Place of Publication	Cheltenham
Publisher	Edward Elgar Publishing
Pages	257-270
Number of pages	14
ISBN (Print)	978-1- 84720-568-1
Publication status	Published - 2008

Cite this

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title = "The Role of Uncertainty and Trust in the Marketing of New Technologies",

author = "D. R{\"o}ssl and M. Fink and G.S. Kraus",

year = "2008",

language = "Undefined/Unknown",

isbn = "978-1- 84720-568-1",

publisher = "Edward Elgar Publishing",

pages = "257--270",

editor = "T. Kautonen and H. Karjaluoto",

booktitle = "Trust and New Technologies - Marketing and Management on the Internet and Mobile",

address = "United Kingdom",

}

The Role of Uncertainty and Trust in the Marketing of New Technologies. / Rössl, D.; Fink, M.; Kraus, G.S.
Trust and New Technologies - Marketing and Management on the Internet and Mobile. ed. / T. Kautonen; H. Karjaluoto. Cheltenham: Edward Elgar Publishing, 2008. p. 257-270.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

TY - CHAP

T1 - The Role of Uncertainty and Trust in the Marketing of New Technologies

AU - Rössl, D.

AU - Fink, M.

AU - Kraus, G.S.

PY - 2008

Y1 - 2008

M3 - Chapter

SN - 978-1- 84720-568-1

SP - 257

EP - 270

BT - Trust and New Technologies - Marketing and Management on the Internet and Mobile

A2 - Kautonen, T.

A2 - Karjaluoto, H.

PB - Edward Elgar Publishing

CY - Cheltenham

ER -