| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 267-284 |
| Number of pages | 18 |
| Journal | Journal of Database Marketing & Customer Strategy Management |
| Volume | 15 |
| Publication status | Published - 2009 |
The proof of the pudding is in the eating. Data fusion: An application in marketing
P. Van Hattum, H.J.A. Hoijtink
Research output: Contribution to journal › Article › Academic › peer-review