The persuasiveness of online safety cues: The impact of prevention focus compatibility of web content on consumer risk perceptions, attitudes and intentions

G. Noort; P. Kerkhof; B.M. Fennis

The persuasiveness of online safety cues: The impact of prevention focus compatibility of web content on consumer risk perceptions, attitudes and intentions

G. Noort, P. Kerkhof, B.M. Fennis

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Research output: Contribution to journal › Article › Academic › peer-review

Original language	Undefined/Unknown
Pages (from-to)	58-72
Number of pages	15
Journal	Journal of Interactive Marketing
Volume	22
Publication status	Published - 2008

Cite this

@article{3e6abe194bd64ed4b65245a5a9d0c0b2,

title = "The persuasiveness of online safety cues: The impact of prevention focus compatibility of web content on consumer risk perceptions, attitudes and intentions",

author = "G. Noort and P. Kerkhof and B.M. Fennis",

year = "2008",

language = "Undefined/Unknown",

volume = "22",

pages = "58--72",

journal = "Journal of Interactive Marketing",

issn = "1520-6653",

publisher = "SAGE Publications Inc.",

}

TY - JOUR

T1 - The persuasiveness of online safety cues: The impact of prevention focus compatibility of web content on consumer risk perceptions, attitudes and intentions

AU - Noort, G.

AU - Kerkhof, P.

AU - Fennis, B.M.

PY - 2008

Y1 - 2008

M3 - Article

SN - 1520-6653

VL - 22

SP - 58

EP - 72

JO - Journal of Interactive Marketing

JF - Journal of Interactive Marketing

ER -