The path of least resistance: Regulatory resource depletion and the effectiveness of social influence techniques

L. Janssen, B.M. Fennis, A. Pruyn, K.D. Vohs

Research output: Contribution to journal › Article › Academic › peer-review

Original language	Undefined/Unknown
Pages (from-to)	1041-1045
Number of pages	5
Journal	Journal of Business Research
Volume	61
Issue number	10
Publication status	Published - 2008

Cite this

@article{d987f77443ca46eda76ee5bd3b636dbd,

title = "The path of least resistance: Regulatory resource depletion and the effectiveness of social influence techniques",

author = "L. Janssen and B.M. Fennis and A. Pruyn and K.D. Vohs",

year = "2008",

language = "Undefined/Unknown",

volume = "61",

pages = "1041--1045",

journal = "Journal of Business Research",

issn = "0148-2963",

publisher = "Elsevier Inc.",

number = "10",

}