The path of least resistance: Regulatory resource depletion and the effectiveness of social influence techniques

L. Janssen, B.M. Fennis, A. Pruyn, K.D. Vohs

Research output: Contribution to journalArticleAcademicpeer-review

Original languageUndefined/Unknown
Pages (from-to)1041-1045
Number of pages5
JournalJournal of Business Research
Volume61
Issue number10
Publication statusPublished - 2008

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