Abstract
In this paper, we present the Multimodal Business Activity Model to guide digital transformation journeys. Research shows that there is a lack of suitable tools to support the strategic side of digital transformation. The MBAM is a strategic model that supports digital transformation by classifying business activities according to the degree of differentiation and exposure to the dynamics of its environment. The model helps decision-making on digital transformation and serves as a conversational tool to align all stakeholders involved. The MBAM has been developed in practice and through this research successfully evaluated in several workshops with practitioners working in the field of digital transformation.
| Original language | English |
|---|---|
| Pages (from-to) | 275-283 |
| Number of pages | 9 |
| Journal | Procedia Computer Science |
| Volume | 239 |
| DOIs | |
| Publication status | Published - Aug 2024 |
| Event | 2023 International Conference on ENTERprise Information Systems, CENTERIS 2023 - International Conference on Project MANagement, ProjMAN 2023 - International Conference on Health and Social Care Information Systems and Technologies, HCist 2023 - Porto, Portugal Duration: 8 Nov 2023 → 10 Nov 2023 |
Bibliographical note
Publisher Copyright:© 2024 The Author(s).
Keywords
- Activity-based Perspective
- Differentiation
- Digital Transformation
- Dynamics
- Multimodal Business Activity
- Strategy