The influence of extrinsic product attributes on consumers’ food decisions: review and network analysis of the marketing literature

Nils Christian Hoffmann; Claudia Symmank; Robert Mai; F. Marijn Stok; Harald Rohm; Stefan Hoffmann

doi:10.1080/0267257X.2020.1773514

The influence of extrinsic product attributes on consumers’ food decisions: review and network analysis of the marketing literature

Nils Christian Hoffmann, Claudia Symmank, Robert Mai, F. Marijn Stok, Harald Rohm, Stefan Hoffmann^*

^*Corresponding author for this work

Chair de Wit

Research output: Contribution to journal › Article › Academic › peer-review

Abstract

The paper synthesises the existing research on the influence of key product characteristics on the consumers’ food decision-making. By applying network analysis on a sample of 233 empirical studies from the last three decades, the paper demonstrates how marketing-specific variables are embedded in a network of other predictors. The paper also analyses network structure and density using well established measures. The results show that there is still a lack of research concerning the interplay between marketing-relevant extrinsic product attributes (e.g. price, brand, labelling, country of origin) and intrinsic food attributes, policy-related factors, as well as aspects of the proximal and distal environment. The paper identifies gaps in the marketing literature and derives research propositions. Additionally, implications for marketing practice are developed.

Original language	English
Pages (from-to)	888-915
Number of pages	28
Journal	Journal of Marketing Management
Volume	36
Issue number	9-10
DOIs	https://doi.org/10.1080/0267257X.2020.1773514
Publication status	Published - 12 Jun 2020

Bibliographical note

Funding Information:
The dataset that was used in this study was developed within the DEterminants of DIet and Physical ACtivity (DEDIPAC) knowledge hub, funded by the Federal Ministry of Education and Research of Germany (grant 01EA1379B).

Funding Information:
This work was supported by the Federal Ministry of Education and Research of Germany [01EA1379B]. The dataset that was used in this study was developed within the DEterminants of DIet and Physical ACtivity (DEDIPAC) knowledge hub, funded by the Federal Ministry of Education and Research of Germany (grant 01EA1379B).

Publisher Copyright:
© 2020 Westburn Publishers Ltd.

Funding

The dataset that was used in this study was developed within the DEterminants of DIet and Physical ACtivity (DEDIPAC) knowledge hub, funded by the Federal Ministry of Education and Research of Germany (grant 01EA1379B). This work was supported by the Federal Ministry of Education and Research of Germany [01EA1379B]. The dataset that was used in this study was developed within the DEterminants of DIet and Physical ACtivity (DEDIPAC) knowledge hub, funded by the Federal Ministry of Education and Research of Germany (grant 01EA1379B).

Keywords

consumer behaviour
Consumers’ decision-making
extrinsic attributes
food marketing
network analysis

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1080/0267257X.2020.1773514

The influence of extrinsic product attributes on consumers food decisions review and network analysis of the marketing literatureFinal published version, 1.41 MBLicence: Taverne

Cite this

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title = "The influence of extrinsic product attributes on consumers{\textquoteright} food decisions: review and network analysis of the marketing literature",

abstract = "The paper synthesises the existing research on the influence of key product characteristics on the consumers{\textquoteright} food decision-making. By applying network analysis on a sample of 233 empirical studies from the last three decades, the paper demonstrates how marketing-specific variables are embedded in a network of other predictors. The paper also analyses network structure and density using well established measures. The results show that there is still a lack of research concerning the interplay between marketing-relevant extrinsic product attributes (e.g. price, brand, labelling, country of origin) and intrinsic food attributes, policy-related factors, as well as aspects of the proximal and distal environment. The paper identifies gaps in the marketing literature and derives research propositions. Additionally, implications for marketing practice are developed.",

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note = "Funding Information: The dataset that was used in this study was developed within the DEterminants of DIet and Physical ACtivity (DEDIPAC) knowledge hub, funded by the Federal Ministry of Education and Research of Germany (grant 01EA1379B). Funding Information: This work was supported by the Federal Ministry of Education and Research of Germany [01EA1379B]. The dataset that was used in this study was developed within the DEterminants of DIet and Physical ACtivity (DEDIPAC) knowledge hub, funded by the Federal Ministry of Education and Research of Germany (grant 01EA1379B). Publisher Copyright: {\textcopyright} 2020 Westburn Publishers Ltd.",

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doi = "10.1080/0267257X.2020.1773514",

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AU - Mai, Robert

AU - Stok, F. Marijn

AU - Rohm, Harald

AU - Hoffmann, Stefan

N1 - Funding Information: The dataset that was used in this study was developed within the DEterminants of DIet and Physical ACtivity (DEDIPAC) knowledge hub, funded by the Federal Ministry of Education and Research of Germany (grant 01EA1379B). Funding Information: This work was supported by the Federal Ministry of Education and Research of Germany [01EA1379B]. The dataset that was used in this study was developed within the DEterminants of DIet and Physical ACtivity (DEDIPAC) knowledge hub, funded by the Federal Ministry of Education and Research of Germany (grant 01EA1379B). Publisher Copyright: © 2020 Westburn Publishers Ltd.

PY - 2020/6/12

Y1 - 2020/6/12

N2 - The paper synthesises the existing research on the influence of key product characteristics on the consumers’ food decision-making. By applying network analysis on a sample of 233 empirical studies from the last three decades, the paper demonstrates how marketing-specific variables are embedded in a network of other predictors. The paper also analyses network structure and density using well established measures. The results show that there is still a lack of research concerning the interplay between marketing-relevant extrinsic product attributes (e.g. price, brand, labelling, country of origin) and intrinsic food attributes, policy-related factors, as well as aspects of the proximal and distal environment. The paper identifies gaps in the marketing literature and derives research propositions. Additionally, implications for marketing practice are developed.

AB - The paper synthesises the existing research on the influence of key product characteristics on the consumers’ food decision-making. By applying network analysis on a sample of 233 empirical studies from the last three decades, the paper demonstrates how marketing-specific variables are embedded in a network of other predictors. The paper also analyses network structure and density using well established measures. The results show that there is still a lack of research concerning the interplay between marketing-relevant extrinsic product attributes (e.g. price, brand, labelling, country of origin) and intrinsic food attributes, policy-related factors, as well as aspects of the proximal and distal environment. The paper identifies gaps in the marketing literature and derives research propositions. Additionally, implications for marketing practice are developed.

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The influence of extrinsic product attributes on consumers’ food decisions: review and network analysis of the marketing literature

Abstract

Bibliographical note

Funding

Keywords

UN SDGs

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