The Entrepreneurial Educational Method: A DSR Artifact to Support Educators in Designing Entrepreneurial Education

This chapter introduces the entrepreneurial educational method (EEM), an artifact developed using a design science research (DSR) methodology to enhance the instructional decision-making processes of higher education educators. With a focus on ensuring entrepreneurial learning gains for all students, the chapter emphasizes instructional quality as a crucial factor, particularly as entrepreneurial education expands from elective groups to the full student population. Drawing on Mansoori’s (2017) concept of entrepreneurial methods, the EEM is defined as a set of entrepreneurial education principles and structured guidelines that help guide educators in their instructional design (ID) decisions. The EEM features a three-layered structure: the first layer encompasses ten design propositions, the second contains the ELED protocol as a sub-artifact, and the third layer includes multiple CIMOs and tools, all organized in a nested, Russian doll-like configuration. Together, these layers offer a flexible framework to assist educators in implementing effective and context-sensitive entrepreneurial education.