The effects of sports sponsorship: a review and research agenda.

M. Walraven, R. Koning, M. van Bottenburg

Research output: Contribution to journalArticleAcademicpeer-review

Original languageUndefined/Unknown
Pages (from-to)17-38
Number of pages22
JournalThe Marketing Review
Volume12
Issue number1
Publication statusPublished - 2012

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