Abstract
Various social influences affect group decision-making processes. For instance, individuals may adapt their behavior to fit in with the group's majority opinion.
Furthermore, ingroup favoritism may lead individuals to favor the ideas of ingroup members rather than the outgroup. So far, little is explored on how these phenomena of social conformity and ingroup favoritism manifest in group decision-making processes when a group has to decide in favor or against an item. We address such a scenario where the ‘flipping direction’ of conformity (in favor or against an item) matters. Specifically, we explore whether and how the ingroup favoritism manifests differently in terms of conformity behavior depending on the `flipping direction'. The results show that group inclusiveness does not play a role in the general tendency to conform. However, when it comes to a negative flipping direction, a higher feeling of group inclusiveness seems to play a role; yet, for individualist cultures only.
Furthermore, ingroup favoritism may lead individuals to favor the ideas of ingroup members rather than the outgroup. So far, little is explored on how these phenomena of social conformity and ingroup favoritism manifest in group decision-making processes when a group has to decide in favor or against an item. We address such a scenario where the ‘flipping direction’ of conformity (in favor or against an item) matters. Specifically, we explore whether and how the ingroup favoritism manifests differently in terms of conformity behavior depending on the `flipping direction'. The results show that group inclusiveness does not play a role in the general tendency to conform. However, when it comes to a negative flipping direction, a higher feeling of group inclusiveness seems to play a role; yet, for individualist cultures only.
| Original language | English |
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| Title of host publication | Proceedings of the 56th Annual Hawaii International Conference on System Sciences, HICSS 2023 |
| Editors | Tung X. Bui |
| Place of Publication | Maui, HI, USA |
| Publisher | University of Hawaii |
| Pages | 2242-2251 |
| Number of pages | 10 |
| ISBN (Electronic) | 978-0-9981331-6-4 |
| ISBN (Print) | 978-0-9981331-6-4 |
| Publication status | Published - 3 Jan 2023 |
| Event | 56th Hawaii International Conference on System Sciences - Maui, United States Duration: 3 Jan 2023 → 6 Jan 2023 Conference number: 56 https://hicss.hawaii.edu |
Conference
| Conference | 56th Hawaii International Conference on System Sciences |
|---|---|
| Abbreviated title | HICSS |
| Country/Territory | United States |
| City | Maui |
| Period | 3/01/23 → 6/01/23 |
| Internet address |
Bibliographical note
Funding Information:This research was funded in whole, or in part, by the Austrian Science Fund (FWF): V579.
Publisher Copyright:
© 2023 IEEE Computer Society. All rights reserved.
Keywords
- cultural differences
- flipping direction
- ingroup identification
- social conformity