Abstract
Economists have largely neglected the phenomenon of NTTMs and its consequences for society so far, partly because of their limited interest in the social returns of trademarks in general. After reviewing the handful of economic studies on this matter, I present a first systematic empirical analysis of the extent of NTTM filings, with a focus on the number of filings, their nature, and the actors behind those filings. Using data from the USPTO, I find that NTTMs are steadily increasing, they are filed by very different types of firms, but they remain a relative small phenomenon, as compared to all trademark filings. I conclude by discussing avenues for further research.
Original language | English |
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Title of host publication | The Protection of Non-Traditional Trademarks |
Subtitle of host publication | Critical Perspectives |
Publisher | Oxford University Press |
Pages | 257-270 |
Number of pages | 14 |
ISBN (Electronic) | 9780198826576 |
DOIs | |
Publication status | Published - 1 Jan 2019 |
Externally published | Yes |
Bibliographical note
Publisher Copyright:© Irene Calboli and Martin Senftleben 2018.
Keywords
- Economics
- Intellectual property rights
- Non-traditional trademarks
- Returns
- Trademarks