Abstract
Purpose
The purpose of this paper is to clarify the relationship between subjective experience of an event, motivational style for participating and satisfaction afterwards. It proposes that subjective experience of positive affect acts as a mediator between motivation and satisfaction.
Design/methodology/approach
The paper opted for a quantitative survey among 285 respondents asking about their motivation to participate in celebrating Queen's Day, a Dutch national event around the birthday of the Queen Mother. Their satisfaction levels and subjective experience of the event were collected after the event. The (mediation) hypotheses were tested through a series of regression analyses.
Findings
The paper provides empirical insights about how subjective experience mediates the effect between motivational style and satisfaction.
Originality/value
This paper fulfils an identified need to study the effects of subjective experience in events.
The purpose of this paper is to clarify the relationship between subjective experience of an event, motivational style for participating and satisfaction afterwards. It proposes that subjective experience of positive affect acts as a mediator between motivation and satisfaction.
Design/methodology/approach
The paper opted for a quantitative survey among 285 respondents asking about their motivation to participate in celebrating Queen's Day, a Dutch national event around the birthday of the Queen Mother. Their satisfaction levels and subjective experience of the event were collected after the event. The (mediation) hypotheses were tested through a series of regression analyses.
Findings
The paper provides empirical insights about how subjective experience mediates the effect between motivational style and satisfaction.
Originality/value
This paper fulfils an identified need to study the effects of subjective experience in events.
Original language | English |
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Pages (from-to) | 156-172 |
Number of pages | 17 |
Journal | International Journal of Event and Festival Management |
Volume | 4 |
DOIs | |
Publication status | Published - 2013 |
Keywords
- Calendar events
- Citizen participation
- Events
- Motivation
- Satisfaction
- Self-determination theory
- Subjective experience
- The Netherlands