TY - JOUR
T1 - The double-edged sword of providing information about the prevalence of safer sex
AU - Buunk, BP
AU - van den Eijnden, RJJM
AU - Siero, FW
PY - 2002/4
Y1 - 2002/4
N2 - A group of 267 college students participated in an experiment to determine the effect of communicating different percentages (i.e., 12%, 36%, 64%, 88%) of the prevalence of safer sex in the student population on condom-use intention, A positive linear effect of prevalence information on condom-use intention was demonstrated, although the information that 64% engaged in safer sex seemed most effective in changing condom-use intention. This effect was independent of previous sexual behavior. Although prevalence information had a positive indirect effect on condom-use intention as a result of a change in perceived social norms, it had a negative indirect effect because of perceived risk, That is, information indicating a high prevalence of safer sex lowered the perceived risk of AIDS and, as a result, the intention to use condoms.
AB - A group of 267 college students participated in an experiment to determine the effect of communicating different percentages (i.e., 12%, 36%, 64%, 88%) of the prevalence of safer sex in the student population on condom-use intention, A positive linear effect of prevalence information on condom-use intention was demonstrated, although the information that 64% engaged in safer sex seemed most effective in changing condom-use intention. This effect was independent of previous sexual behavior. Although prevalence information had a positive indirect effect on condom-use intention as a result of a change in perceived social norms, it had a negative indirect effect because of perceived risk, That is, information indicating a high prevalence of safer sex lowered the perceived risk of AIDS and, as a result, the intention to use condoms.
KW - Norms
KW - Behavior
KW - Impact
KW - Women
KW - Risk
KW - Men
UR - https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=d7dz6a2i7wiom976oc9ff2iqvdhv8k5x&SrcAuth=WosAPI&KeyUT=WOS:000175641600002&DestLinkType=FullRecord&DestApp=WOS
U2 - 10.1111/j.1559-1816.2002.tb00237.x
DO - 10.1111/j.1559-1816.2002.tb00237.x
M3 - Article
SN - 0021-9029
VL - 32
SP - 684
EP - 699
JO - Journal of Applied Social Psychology
JF - Journal of Applied Social Psychology
IS - 4
ER -