Abstract
Retailers recently adopted dynamic currency conversion (DCC) techniques in which they offer their international clients the possibility to pay in their local currency. As retailers generally share in conversion revenues, it is relevant to gain insights in customers’ attitudes towards different forms of presenting the conversion option. It is found that the likelihood of using DCC decreases with conversion margins, but increases once DCC is presented as a default option. The findings provide guidance to retailers when to deploy DCC efficiently.
| Original language | English |
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| Title of host publication | Proceedings of the 25th European Conference on Information Systems, ECIS 2017 |
| Publisher | Association for Information Systems |
| Pages | 2788-2801 |
| Number of pages | 14 |
| ISBN (Electronic) | 9780991556700 |
| Publication status | Unpublished - 2017 |
| Event | 25th European Conference on Information Systems, ECIS 2017 - Guimaraes, Portugal Duration: 5 Jun 2017 → 10 Jun 2017 |
Publication series
| Name | Proceedings of the 25th European Conference on Information Systems, ECIS 2017 |
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Conference
| Conference | 25th European Conference on Information Systems, ECIS 2017 |
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| Country/Territory | Portugal |
| City | Guimaraes |
| Period | 5/06/17 → 10/06/17 |
Bibliographical note
Publisher Copyright:© 2017 Proceedings of the 25th European Conference on Information Systems, ECIS 2017. All rights reserved.
Copyright:
Copyright 2019 Elsevier B.V., All rights reserved.
Keywords
- Amazon.com
- Currency choice
- Dynamic currency conversion
- Retailing