| Original language | English |
|---|---|
| Pages (from-to) | 14-15 |
| Number of pages | 2 |
| Journal | RSM Discovery - Management Knowledge |
| Volume | 9 |
| Issue number | 1 |
| Publication status | Published - 2012 |
| Externally published | Yes |
The age of the consumer innovator
Research output: Contribution to journal › Article › Professional