The Age of the Consumer-Innovator

Eric von Hippel; Susumu Ogawa; Jeroen P. J. de Jong

The Age of the Consumer-Innovator

Eric von Hippel^*
, Susumu Ogawa
, Jeroen P. J. de Jong

^*Corresponding author for this work

Research output: Contribution to journal › Article › Academic › peer-review

Abstract

Recent research shows that consumers collectively generate massive amounts of product innovation. These findings are a wake-up call for both companies and consumers-and have significant implications for our understanding of new product development.

Original language	English
Pages (from-to)	27-35
Number of pages	9
Journal	MIT Sloan Management Review
Volume	53
Issue number	1
Publication status	Published - 2011
Externally published	Yes

Keywords

PRODUCT DEVELOPMENT
USER INNOVATIONS

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Cite this

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title = "The Age of the Consumer-Innovator",

abstract = "Recent research shows that consumers collectively generate massive amounts of product innovation. These findings are a wake-up call for both companies and consumers-and have significant implications for our understanding of new product development.",

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year = "2011",

language = "English",

volume = "53",

pages = "27--35",

journal = "MIT Sloan Management Review",

issn = "1532-9194",

publisher = "Massachusetts Institute of Technology",

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AU - Ogawa, Susumu

AU - de Jong, Jeroen P. J.

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AB - Recent research shows that consumers collectively generate massive amounts of product innovation. These findings are a wake-up call for both companies and consumers-and have significant implications for our understanding of new product development.

KW - PRODUCT DEVELOPMENT

KW - USER INNOVATIONS

M3 - Article

SN - 1532-9194

VL - 53

SP - 27

EP - 35

JO - MIT Sloan Management Review

JF - MIT Sloan Management Review

IS - 1

ER -

The Age of the Consumer-Innovator

Abstract

Keywords

UN SDGs

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