The ABC of Stereotypes About Groups: Agency/Socioeconomic Success, Conservative-Progressive Beliefs, and Communion

Alex Koch*, Roland Imhoff, Ron Dotsch, Christian Unkelbach, Hans Alves

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

Abstract

Previous research argued that stereotypes differ primarily on the 2 dimensions of warmth/communion and competence/agency. We identify an empirical gap in support for this notion. The theoretical model constrains stereotypes a priori to these 2 dimensions; without this constraint, participants might spontaneously employ other relevant dimensions. We fill this gap by complementing the existing theory-driven approaches with a data-driven approach that allows an estimation of the spontaneously employed dimensions of stereotyping. Seven studies (total N = 4,451) show that people organize social groups primarily based on their agency/socioeconomic success (A), and as a second dimension, based on their conservative-progressive beliefs (B). Communion (C) is not found as a dimension by its own, but rather as an emergent quality in the two-dimensional space of A and B, resulting in a 2D ABC model of stereotype content about social groups.

Original languageEnglish
Pages (from-to)675-709
Number of pages35
JournalJournal of Personality and Social Psychology
Volume110
Issue number5
DOIs
Publication statusPublished - 1 May 2016

Keywords

  • Agency
  • Beliefs
  • Communion/warmth
  • Social groups
  • Stereotype content

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