Teaching Business Models: Approaches and Success Criteria

Christina Bidmon; A.B. Holm

doi:10.5278/jbm.v9i3.6911

Teaching Business Models: Approaches and Success Criteria

Christina Bidmon
, A.B. Holm

Aarhus University

Research output: Contribution to journal › Article › Academic › peer-review

Abstract

Teaching business models (BM) and business model innovation (BMI) in universities and business schools has become a common practice. Academia has acknowledged that despite the very normative nature of the concept, business model thinking unites and synergistically binds the very fundamental decisions about a business, i.e., how to create, deliver and capture value.

Original language	English
Pages (from-to)	1-7
Journal	Journal of Business Models
Volume	9
Issue number	3
DOIs	https://doi.org/10.5278/jbm.v9i3.6911
Publication status	Published - 27 Sept 2021

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6911-Article Text-22255-1-10-20210924Final published version, 707 KBLicence: CC BY-NC-ND

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AB - Teaching business models (BM) and business model innovation (BMI) in universities and business schools has become a common practice. Academia has acknowledged that despite the very normative nature of the concept, business model thinking unites and synergistically binds the very fundamental decisions about a business, i.e., how to create, deliver and capture value.

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Teaching Business Models: Approaches and Success Criteria

Abstract

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