Targeting Long-Life Customers: Towards a Segmented CRM Approach

G. Verstraeten, B. Baesens, D. van den Poel, M. Egmont-Petersen, P. van Kenhove, J. Vanthienen

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageUndefined/Unknown
Title of host publicationProceedings of the Thirty-First European Marketing Academy Conference (EMAC'2002)
Place of PublicationBraga, Portugal
Publication statusPublished - 2002

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