Targeting Long-Life Customers: Towards a Segmented CRM Approach

G. Verstraeten, B. Baesens, D. van den Poel, M. Egmont-Petersen, P. van Kenhove, J. Vanthienen

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	Undefined/Unknown
Title of host publication	Proceedings of the Thirty-First European Marketing Academy Conference (EMAC'2002)
Place of Publication	Braga, Portugal
Publication status	Published - 2002

CD-ROM publicatie

Cite this

@inproceedings{95785d5c5f804fb790f48f8b556cd8fd,

title = "Targeting Long-Life Customers: Towards a Segmented CRM Approach",

author = "G. Verstraeten and B. Baesens and {van den Poel}, D. and M. Egmont-Petersen and {van Kenhove}, P. and J. Vanthienen",

note = "CD-ROM publicatie",

year = "2002",

language = "Undefined/Unknown",

booktitle = "Proceedings of the Thirty-First European Marketing Academy Conference (EMAC'2002)",

}

TY - GEN

T1 - Targeting Long-Life Customers: Towards a Segmented CRM Approach

AU - Verstraeten, G.

AU - Baesens, B.

AU - van den Poel, D.

AU - Egmont-Petersen, M.

AU - van Kenhove, P.

AU - Vanthienen, J.

N1 - CD-ROM publicatie

PY - 2002

Y1 - 2002

M3 - Conference contribution

BT - Proceedings of the Thirty-First European Marketing Academy Conference (EMAC'2002)

CY - Braga, Portugal

ER -