Tailoring the Mode of Information Presentation: Effects on Younger and Older Adults' Attention and Recall of Online Information

Minh Hao Nguyen; Julia C M van Weert; Nadine Bol; Eugène F. Loos; Kristien M A J Tytgat; Anthony W H van de Ven; Ellen M A Smets

doi:10.1111/hcre.12097

Tailoring the Mode of Information Presentation: Effects on Younger and Older Adults' Attention and Recall of Online Information

Minh Hao Nguyen^*, Julia C M van Weert, Nadine Bol, Eugène F. Loos, Kristien M A J Tytgat, Anthony W H van de Ven, Ellen M A Smets

^*Corresponding author for this work

UU LEG Research USG Public Matters

Academic Medical Center

Research output: Contribution to journal › Article › Academic › peer-review

Abstract

Previous studies have mainly focused on tailoring message content to match individual characteristics and preferences. This study investigates the effect of a website tailored to individual preferences for the mode of information presentation, compared to 4 nontailored websites on younger and older adults' attention and recall of information, employing a 5 (condition: tailored vs. text, text with illustrations, audiovisual, combination)×2 (age: younger [25-45] vs. older [≥65] adults) design (N = 559). The mode-tailored condition (relative to nontailored conditions) improved attention to the website and, consequently, recall in older adults, but not in younger adults. Younger adults recalled more from nontailored information such as text only or text with illustrations, relative to tailored information.

Original language	English
Pages (from-to)	112-126
Number of pages	15
Journal	Human Communication Research
Volume	43
Issue number	1
DOIs	https://doi.org/10.1111/hcre.12097
Publication status	Published - 2017

Keywords

Aging
Attention
Information Recall
Memory
Modality
Mode of Presentation
Multimodal Information
Older Adults
Processing
Tailoring

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10.1111/hcre.12097

TailoringFinal published version, 669 KBLicence: Taverne

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title = "Tailoring the Mode of Information Presentation: Effects on Younger and Older Adults' Attention and Recall of Online Information",

abstract = "Previous studies have mainly focused on tailoring message content to match individual characteristics and preferences. This study investigates the effect of a website tailored to individual preferences for the mode of information presentation, compared to 4 nontailored websites on younger and older adults' attention and recall of information, employing a 5 (condition: tailored vs. text, text with illustrations, audiovisual, combination)×2 (age: younger [25-45] vs. older [≥65] adults) design (N = 559). The mode-tailored condition (relative to nontailored conditions) improved attention to the website and, consequently, recall in older adults, but not in younger adults. Younger adults recalled more from nontailored information such as text only or text with illustrations, relative to tailored information.",

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AU - Loos, Eugène F.

AU - Tytgat, Kristien M A J

AU - van de Ven, Anthony W H

AU - Smets, Ellen M A

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KW - Attention

KW - Information Recall

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KW - Mode of Presentation

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Tailoring the Mode of Information Presentation: Effects on Younger and Older Adults' Attention and Recall of Online Information

Abstract

Keywords

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