Supporting Group Decision-Making: Insights from a Focus Group Study

In everyday life, we make decisions in groups about a variety of issues. In group decision-making, group members discuss options, exchange preferences and opinions, and make a common decision. Decision support systems and group recommender systems facilitate this process by enabling preference elicitation, generating recommendations, and supporting the process. We are here interested in building a conversational system, namely, a chat app, enhanced with an AI agent supporting the group decision-making process. To design the system, rather than solely relying on our assumptions, we took one step back and conducted a comprehensive focus group study. This approach has allowed us to gain original insights into the specific needs and preferences of the future end-users, i.e., group members, ensuring that our system design aligns more closely with their requirements. The focus group study involved fourteen participants in three group compositions: friends, families, and couples. Our findings reveal that most of the group members define a good choice as one that maximizes overall satisfaction without leaving any member dissatisfied. Dealing with competing group members emerged as a primary concern, with study participants requesting specific help from the AI agent to address this challenge. Participants identified personality and group structure as crucial characteristics for the AI agent to properly operate, though some expressed privacy concerns. Lastly, participants expected an AI agent to provide private interactions with individual members, proactively guide discussions when necessary, continually analyze group interactions, and tailor support to those interactions.