Sub-optimal economic behaviour with respect to mastitis management

Kirsten Huijps; Henk Hogeveen; Gerrit Antonides; Natalia I. Valeeva; Theo J G M Lam; Alfons G J M Oude Lansink

doi:10.1093/erae/jbq036

Sub-optimal economic behaviour with respect to mastitis management

Kirsten Huijps^*, Henk Hogeveen, Gerrit Antonides, Natalia I. Valeeva, Theo J G M Lam, Alfons G J M Oude Lansink

^*Corresponding author for this work

Research output: Contribution to journal › Article › Academic › peer-review

Abstract

This study analyses sub-optimal economic behaviour in decision-making of Dutch dairy farmers regarding measures to improve udder health. A low adoption rate and a low level of compliance with advice given to the dairy industry suggest the presence of inertia. Farmers who already had implemented a specific management measure were more likely to continue doing this than farmers who applied a different management regime, regardless of the availability of more effective or lower cost alternatives. Additionally, the results showed that farmers were more sensitive to penalties rather than bonuses aimed at stimulating desired behaviour.

Original language	English
Pages (from-to)	553-568
Number of pages	16
Journal	European Review of Agricultural Economics
Volume	37
Issue number	4
DOIs	https://doi.org/10.1093/erae/jbq036
Publication status	Published - 1 Dec 2010

Keywords

animal health economics
behavioural economics
decision support
loss aversion

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10.1093/erae/jbq036

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abstract = "This study analyses sub-optimal economic behaviour in decision-making of Dutch dairy farmers regarding measures to improve udder health. A low adoption rate and a low level of compliance with advice given to the dairy industry suggest the presence of inertia. Farmers who already had implemented a specific management measure were more likely to continue doing this than farmers who applied a different management regime, regardless of the availability of more effective or lower cost alternatives. Additionally, the results showed that farmers were more sensitive to penalties rather than bonuses aimed at stimulating desired behaviour.",

keywords = "animal health economics, behavioural economics, decision support, loss aversion",

author = "Kirsten Huijps and Henk Hogeveen and Gerrit Antonides and Valeeva, {Natalia I.} and Lam, {Theo J G M} and {Oude Lansink}, {Alfons G J M}",

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AU - Hogeveen, Henk

AU - Antonides, Gerrit

AU - Valeeva, Natalia I.

AU - Lam, Theo J G M

AU - Oude Lansink, Alfons G J M

PY - 2010/12/1

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N2 - This study analyses sub-optimal economic behaviour in decision-making of Dutch dairy farmers regarding measures to improve udder health. A low adoption rate and a low level of compliance with advice given to the dairy industry suggest the presence of inertia. Farmers who already had implemented a specific management measure were more likely to continue doing this than farmers who applied a different management regime, regardless of the availability of more effective or lower cost alternatives. Additionally, the results showed that farmers were more sensitive to penalties rather than bonuses aimed at stimulating desired behaviour.

AB - This study analyses sub-optimal economic behaviour in decision-making of Dutch dairy farmers regarding measures to improve udder health. A low adoption rate and a low level of compliance with advice given to the dairy industry suggest the presence of inertia. Farmers who already had implemented a specific management measure were more likely to continue doing this than farmers who applied a different management regime, regardless of the availability of more effective or lower cost alternatives. Additionally, the results showed that farmers were more sensitive to penalties rather than bonuses aimed at stimulating desired behaviour.

KW - animal health economics

KW - behavioural economics

KW - decision support

KW - loss aversion

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JO - European Review of Agricultural Economics

JF - European Review of Agricultural Economics

IS - 4

ER -

Sub-optimal economic behaviour with respect to mastitis management

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Keywords

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