Studying Human Habits in Societal Context: Examining Support for a Basic Stimulus–Response Mechanism

Human habits are considered to be an important root of societal problems. The significance of habits has been demonstrated for a variety of behaviors in different domains, such as work, transportation, health, and ecology, suggesting that habits have a pervasive impact on human life. Studying and changing habits in societal context requires a broad view of behavior, which poses a challenge for applying basic models to complex human habits. We address the conceptualization and operationalization of habits in the current literature and note that claims about the role of habits in societal context rarely agree with the basic definition of habits as goal-independent behavior. We consider future directions that are important for making progress in the study of habit change in societal context.