Strategic Positioning of Cost Reduction and Product Differentation in Alliances

U. Weitzel; E. Cefis; S. Rosenkranz

Strategic Positioning of Cost Reduction and Product Differentation in Alliances

U. Weitzel, E. Cefis, S. Rosenkranz

Utrecht University

Research output: Contribution to conference › Paper › Other research output

Original language	Undefined/Unknown
Publication status	Published - 2004
Event	The 2nd IASTED International Conference on Alliances, Mergers and Acquisitions - Cambridge, U.S.A. Duration: 1 Jan 2004 → …

Conference

Conference	The 2nd IASTED International Conference on Alliances, Mergers and Acquisitions
City	Cambridge, U.S.A.
Period	1/01/04 → …

Cite this

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title = "Strategic Positioning of Cost Reduction and Product Differentation in Alliances",

author = "U. Weitzel and E. Cefis and S. Rosenkranz",

note = "The 2nd IASTED International Conference on Alliances, Mergers and Acquisitions; The 2nd IASTED International Conference on Alliances, Mergers and Acquisitions ; Conference date: 01-01-2004",

year = "2004",

language = "Undefined/Unknown",

}

TY - CONF

T1 - Strategic Positioning of Cost Reduction and Product Differentation in Alliances

AU - Weitzel, U.

AU - Cefis, E.

AU - Rosenkranz, S.

N1 - The 2nd IASTED International Conference on Alliances, Mergers and Acquisitions

PY - 2004

Y1 - 2004

M3 - Paper

T2 - The 2nd IASTED International Conference on Alliances, Mergers and Acquisitions

Y2 - 1 January 2004

ER -