Strategic collective system building by firms who launch sustainability innovations

Julia Planko, Jacqueline Cramer, Maryse Chappin, Marko Hekkert

Research output: Working paperAcademic

Abstract

The implementation of innovative sustainability technologies often requires far reaching changes of the macro environment in which the innovating firms operate. Strategic management literature describes that firms who want to commercialize an innovative technology can collaborate in networks or industry clusters to build up a favourable environment for their technology. This increases the chances of successful diffusion and adoption of the technology in society. However, the strategic management literature does not offer advice on how to strategically build up this supportive external environment. We fill this gap with complementary insights from the technological innovation systems literature. We introduce the concept of strategic collective system building. Collective system building describes processes and activities networks of actors can strategically engage in to collectively build up a favourable environment for their innovative sustainability technology. Furthermore, we develop a strategy fr
Original languageEnglish
PublisherUtrecht University
Publication statusPublished - 2014

Publication series

NameInnovation Studies Utrecht (ISU) Working Paper Series
No.04
Volume14

Keywords

  • System Building
  • technological innovation system
  • strategic collaboration
  • collective strategy
  • sustainability innovation

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