Stay Home, Drink at Home? A Daily Diary Study on College Students’ Alcohol and Social Media Use During the COVID-19 Pandemic

Robyn Vanherle*, Sebastian Kurten, Robin Achterhof, Inez Myin-Germeys, Kathleen Beullens

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

Abstract

Background
COVID-19 and measures to contain it may have impacted college students’ behavior, including their drinking behavior. Students’ drinking may have decreased—for example, due to the closure of bars—but problematic drinking may have increased—for example, due to (solitary) drinking at home. Another behavior that has increased due to COVID-19 and the accompanying social isolation is students’ social networking site (SNS) use. This is worrisome because students’ SNS use has been shown to increase their alcohol use. Nevertheless, little research has investigated these behaviors and the possible link between them during a lockdown. Therefore, this study aimed to examine (1) whether students engaged in drinking during a lockdown, (2) whether they displayed their drinking behavior on SNSs, and (3) whether exposure to and posting of alcohol-related content was linked to their daily alcohol use.

Methods
337 college students (Mage = 20.63 years, SDage = 1.55 years; 50.3% male) participated in a two-week daily diary study. Descriptive statistical analyses and generalized linear mixed modeling (GLMM) were deployed.

Results
Descriptive analysis results showed that during the week, students’ drinking occurred with friends in dormitories, while in the weekend, this behavior shifted to drinking with friends and parents at home. Moreover, students mostly saw visual and posted textual posts of this drinking on SNSs. Furthermore, GLMM revealed associations between exposure to alcohol postings, sharing of alcohol postings, and students’ probability of drinking on the same day.

Conclusion
This study provides important insights into students’ alcohol use and its underlying mechanisms during health crises.
Original languageEnglish
Pages (from-to)86-95
JournalSubstance Use & Misuse
Volume57
Issue number1
DOIs
Publication statusPublished - 2 Feb 2022
Externally publishedYes

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