Rhetoric in advertising: attitudes towards schemes and tropes in text and image

R. van Enschot-van Dijk, H. Hoeken, M.J.P. van Mulken

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

Original language	English
Title of host publication	International Advertising and Communication
Editors	S. Diehl, R. Terlutter
Place of Publication	Wiesbaden
Publisher	Deutscher Universitäts-Verlag Gabler Edition Wissenschaft
Pages	141-162
Number of pages	22
Publication status	Published - 2006

Cite this

@inbook{a642f74f4b9340fbbb6d90200449e338,

title = "Rhetoric in advertising: attitudes towards schemes and tropes in text and image",

author = "{van Enschot-van Dijk}, R. and H. Hoeken and {van Mulken}, M.J.P.",

year = "2006",

language = "English",

pages = "141--162",

editor = "S. Diehl and R. Terlutter",

booktitle = "International Advertising and Communication",

publisher = "Deutscher Universit{\"a}ts-Verlag Gabler Edition Wissenschaft",

}

Rhetoric in advertising: attitudes towards schemes and tropes in text and image. / van Enschot-van Dijk, R.; Hoeken, H.; van Mulken, M.J.P.
International Advertising and Communication. ed. / S. Diehl; R. Terlutter. Wiesbaden: Deutscher Universitäts-Verlag Gabler Edition Wissenschaft, 2006. p. 141-162.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

TY - CHAP

T1 - Rhetoric in advertising: attitudes towards schemes and tropes in text and image

AU - van Enschot-van Dijk, R.

AU - Hoeken, H.

AU - van Mulken, M.J.P.

PY - 2006

Y1 - 2006

M3 - Chapter

SP - 141

EP - 162

BT - International Advertising and Communication

A2 - Diehl, S.

A2 - Terlutter, R.

PB - Deutscher Universitäts-Verlag Gabler Edition Wissenschaft

CY - Wiesbaden

ER -