Retail development in the consumer revolution: The Netherlands, c. 1670–c. 1815

Danielle van den Heuvel; Sheilagh Ogilvie

doi:10.1016/j.eeh.2012.08.003

Retail development in the consumer revolution: The Netherlands, c. 1670–c. 1815

Danielle van den Heuvel^*, Sheilagh Ogilvie

^*Corresponding author for this work

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Abstract

The Netherlands pioneered an early modern ‘Retail Revolution’, facilitating the Consumer Revolution. We analyze 959 Dutch retail ratios using multivariate regressions. Retail density rose with female headship everywhere. Density was high in Holland, but moderate in intermediate provinces and low in Overijssel. Differences in retail density between large and small settlements were trivial in Holland, moderate in intermediate provinces, and prominent in Overijssel. Retail ratios stagnated everywhere across the eighteenth century but rose sharply after 1800. The Dutch Retail Revolution did not unleash ineluctable growth, we conclude, but varied significantly with agrarian structure, the institutional powers of guilds, and female autonomy.

Original language	English
Pages (from-to)	69-87
Journal	Explorations in Economic History
Volume	50
Issue number	1
DOIs	https://doi.org/10.1016/j.eeh.2012.08.003
Publication status	Published - Jan 2013
Externally published	Yes

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title = "Retail development in the consumer revolution: The Netherlands, c. 1670–c. 1815",

abstract = "The Netherlands pioneered an early modern {\textquoteleft}Retail Revolution{\textquoteright}, facilitating the Consumer Revolution. We analyze 959 Dutch retail ratios using multivariate regressions. Retail density rose with female headship everywhere. Density was high in Holland, but moderate in intermediate provinces and low in Overijssel. Differences in retail density between large and small settlements were trivial in Holland, moderate in intermediate provinces, and prominent in Overijssel. Retail ratios stagnated everywhere across the eighteenth century but rose sharply after 1800. The Dutch Retail Revolution did not unleash ineluctable growth, we conclude, but varied significantly with agrarian structure, the institutional powers of guilds, and female autonomy.",

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AB - The Netherlands pioneered an early modern ‘Retail Revolution’, facilitating the Consumer Revolution. We analyze 959 Dutch retail ratios using multivariate regressions. Retail density rose with female headship everywhere. Density was high in Holland, but moderate in intermediate provinces and low in Overijssel. Differences in retail density between large and small settlements were trivial in Holland, moderate in intermediate provinces, and prominent in Overijssel. Retail ratios stagnated everywhere across the eighteenth century but rose sharply after 1800. The Dutch Retail Revolution did not unleash ineluctable growth, we conclude, but varied significantly with agrarian structure, the institutional powers of guilds, and female autonomy.

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DO - 10.1016/j.eeh.2012.08.003

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Retail development in the consumer revolution: The Netherlands, c. 1670–c. 1815

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