) 'Representations of the concept of otherness in advertising and cultural mediation'

M.C.J. Kok, C. Gautheron-Boutchatsky

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Original languageUndefined/Unknown
Title of host publicationCultural Mediation in language learning and teaching
EditorsG Zarate
Place of PublicationStrasbourg
PublisherCouncil of Europe
Pages155-179
Number of pages25
Publication statusPublished - 2005

Publication series

NameCultural Mediation in language learning and teaching

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