@inbook{8577e2373daa4a75b3621e2b1d31b005,
title = "'Repr{\'e}sentations du concept d'alt{\'e}rit{\'e} dans la publicit{\'e} et m{\'e}diation culturelle'",
keywords = "Specialized histories (international relations, law), Literary theory, analysis and criticism, Culturele activiteiten, Overig maatschappelijk onderzoek",
author = "C. Gautheron-Boutchatsky and {Kok Escalle}, M.C.J.",
year = "2004",
language = "Undefined/Unknown",
publisher = "Centre europ{\'e}en pour les langues vivantes",
pages = "165--189",
editor = "G Zarate",
booktitle = "M{\'e}diation culturelle et didactique des langues",
}