@inbook{82e4e6ee51bd472894f4be95d0d91f4d,
title = "Repr{\'e}sentations du concept d'alt{\'e}rit{\'e} dans la publicit{\'e} et la m{\'e}diation culturelle",
keywords = "Specialized histories (international relations, law), Literary theory, analysis and criticism, Culturele activiteiten, Overig maatschappelijk onderzoek",
author = "C Gautheron-Boutchasky and \{Kok Escalle\}, M.C.J.",
year = "2003",
language = "Undefined/Unknown",
publisher = "ECML / Council of Europe",
pages = "165--189",
editor = "G Zarate and A Gohard-Radenkovic and D Lussier and H. Penz",
booktitle = "M{\'e}diation culturelle et didactique des langues",
}