Remarkable or modest? The role played by culture in advertising

Research output: Contribution to journal › Article › Academic › peer-review

Original language	English
Pages (from-to)	61-71
Number of pages	11
Journal	Business Communication Quarterly
Volume	66
Issue number	1
Publication status	Published - 2003

Cite this

@article{9d83e47ab14342a890b5d3a66f72debe,

title = "Remarkable or modest? The role played by culture in advertising",

author = "C. Nickerson and H. Hoeken",

year = "2003",

language = "English",

volume = "66",

pages = "61--71",

journal = "Business Communication Quarterly",

issn = "1080-5699",

publisher = "SAGE Publications Inc.",

number = "1",

}