| Original language | Undefined/Unknown |
|---|---|
| Title of host publication | Advertising Research: Message, medium, and context |
| Editors | P. de Pelsmacker, N. Dens |
| Place of Publication | Antwerpen-Appeldoorn |
| Publisher | Garant |
| Pages | 175-182 |
| Number of pages | 8 |
| Publication status | Published - 2009 |
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