Original language | Undefined/Unknown |
---|---|
Title of host publication | Advertising Research: Message, medium, and context |
Editors | P. de Pelsmacker, N. Dens |
Place of Publication | Antwerpen-Appeldoorn |
Publisher | Garant |
Pages | 175-182 |
Number of pages | 8 |
Publication status | Published - 2009 |
Reducing risk in the online sphere: The role of warranties.
G. van Noort, P. Kerkhof, B.M. Fennis
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review