Re-presenting Research: A Guide to Analyzing Popularization Strategies in Science Journalism and Science Communication

Florentine Sterk*, Merel van Goch

*Corresponding author for this work

Research output: Book/ReportBookAcademic

Abstract

This open access book focuses on the textual features, or ‘strategies’, which form popularization discourse. In popularization discourse, research findings from academia are re-presented to make them noteworthy to society and influential for everyday life. Popularization involves recontextualization, or reimagination of findings in an everyday and newsworthy context, and reformulation, the use of audience-appropriate language to increase text comprehension and engagement. ‘Re-presenting research’ presents an empirically grounded, analytic framework for the analysis of popularization texts. Its applicability spans across disciplinary, multidisciplinary, and interdisciplinary fields, and overarches science communication, science journalism, and research communication. The book offers theoretical background information on popularization discourse, empirical underpinning of the construction of the framework, and practical applicability in examples from multiple text types and academic fields. This book acts as a guide for those working with or on popularization discourse – whether it is to analyze it or learn about it.
Original languageEnglish
PublisherPalgrave Macmillan
Number of pages144
ISBN (Electronic)9783031281747
ISBN (Print)9783031281730
DOIs
Publication statusPublished - 1 Jan 2023

Bibliographical note

Publisher Copyright:
© The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG 2023. This book is an open access publication.

Keywords

  • discourse analysis
  • linguistic strategies
  • media and communication
  • open Access
  • popular science
  • popularization discourse
  • science journalism
  • science writing
  • textual features

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